Overview
Thrivelive is an innovative mobile application that has transformed the traditional online shopping experience by integrating live stream technology, offering an engaging and interactive live stream shopping experience for users. This case study explores how Thrivelive has emerged as a game-changer in the e-commerce industry, revolutionizing the way people engage with e-commerce through live streaming.
Technologies Used
- Mobile App Front-End: Android-Kotlin, iOS-Swift
- Admin Panel Front-End ReactJS
- Back-End/APIs Node JS
- Database: Mongo DB
- Server: AWS
- Country:Singapore
Requirements
Our client approached Infin Mobile Solutions to develop a socio e-commerce mobile app for the Singapore region, a rapidly growing branch of e-commerce that leverages social networks and digital media to facilitate transactions between businesses and customers. The goal was to develop a mobile app for both iOS and Android that enhances the online shopping experience through live stream technology.
As e-commerce continues to expand, innovations such as live stream shopping have rapidly gained traction worldwide. This research project focuses on live stream retailing as an e-commerce innovation, aiming to understand its usability, functionality, interaction, and overall success in Western society.
Recent years have seen live streaming flourish, thanks to social media platforms adopting this new communication method. This surge is partly due to the rapid increase in internet users, fueled by technological advancements and COVID-19, allowing live streaming to enable users to carry out multiple actions online, enhancing interactivity.
Thrivelive has developed various affordable services to address problems SMEs face, focusing on helping companies digitize, whether through live streaming or marketing services. Below are the core features and functionalities considered for this mobile app.
- Sign Up/Login:
Allows new users to create accounts using OTP or social media platforms, granting access to features and services. Registered users can log in with valid credentials. - Shopper/Seller:
Users can register as either shoppers or sellers on the mobile app. - Inventory Management:
Sellers can add a wide range of products with detailed descriptions and high-quality images. Includes product categories, filters, and search options for easy navigation to display during live streaming. - Live Streaming Integration:
Enables live streaming of product showcases, demonstrations, and interactive sessions, allowing real-time viewing of broadcasts. - Live Chat and Interaction:
Features live chat, enabling users to ask questions and interact with hosts during live streams, with options for liking, commenting, pinning, and sharing.
- Order History and Tracking:
Provides a history of past orders and real-time tracking information for current orders. - Interactive Chat and Q&A:
Facilitates live chat discussions and instant responses to queries, enhancing real-time engagement. - Payment:
Supports online payments via Stripe and offers COD options, with tracking of past payments. - Push Notifications:
Sends notifications about upcoming live streams, promotions, or discounts. - Customer Support:
Offers support through chat, email, or phone for any user inquiries or issues.
Success Factors:
- User Engagement:
The interactivity of live streaming maintains user interest, encouraging more time spent on the platform, with gamification elements like live polls and quizzes boosting participation. - Trust Building:
Live demos and Q&A sessions foster trust between sellers and users, addressing concerns about product quality and authenticity. - Influencer Collaborations:
Partnerships with influencers and industry experts for live streams attract a broader audience and leverage influencers’ credibility. - Social Sharing:
Enables sharing of favorite live streams and products on social media, increasing the app’s reach and attracting new users.
Results:
- Increased Sales:
Thrivelive saw a significant sales boost, attributed to the direct purchase options and engaging nature of live streams. - User Growth:
The app drew a diverse user base, appealing to tech-savvy shoppers, millennials, and those seeking an interactive shopping experience. - Positive User Feedback:
Users lauded the innovative approach, enjoying the shopping experience and convenience of live stream shopping.
Challenges And Future Developments:
- Technical Challenges:
Continuously ensuring live stream stability and addressing technical issues is a priority. - Competition:
The success of Thrivelive invites more competition in live stream e-commerce, necessitating ongoing innovation. - Global Expansion:
Thrivelive aims to extend its services globally, tailoring the platform to various cultural and regional preferences.
Conclusion
- Thrivelive’s integration of live streaming with e-commerce demonstrates the dynamic potential of live stream shopping, establishing it as a frontrunner in the evolving online retail landscape by addressing challenges and innovating continuously.
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