Introduction: Understanding Intent Data Knowing what your users do is no longer enough—you need to understand why they do it. That’s where intent data comes into play. Intent data helps businesses predict user behavior by analyzing signals that indicate a potential buyer’s interest in a product or service. This is especially valuable in highly competitive
In today’s hyper-competitive business landscape, data-driven decision-making has become more than just a trend; it’s an essential cornerstone of successful marketing and business intelligence strategies. Companies across all industries are generating vast amounts of data through digital and offline channels—yet many struggle to transform that raw data into actionable insights. Whether you are a multinational
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