Thrivelive : eCommerce Mobile App
Overview
Thrivelive is an innovative mobile application that has transformed the traditional e-commerce experience by integrating live streaming capabilities which offers an engaging and interactive shopping experience for users. This case study explores how it has emerged as a game-changer in the e-commerce industry, revolutionizing the way people shop online.
technologies used
- Mobile App Front-End: Android-Kotlin, iOS-Swift
- Admin Panel Front-End : ReactJS
- Back-End/APIs : Node JS
- Database: Mongo DB
- Server: AWS
- Country: Singapore
Requirements
Our client approached Infin Mobile Solution to develop a socio e-commerce mobile app for Singapore region which is a rapidly growing branch of e-commerce that uses social networks and digital media to facilitate transactions between businesses and customers. He wanted to develop a mobile app for both iOS and android.
As e-commerce continues to grow on a rapid scale, the rise of new technological innovations has come about, such as that of live stream commerce, which has risen rapidly throughout world. Therefore, this research project is focused on live stream retailing as an e-commerce innovation to understand how the key aspects, such as usability, functionality, interaction, and, in general, how its success can be transferred into Western society.
In recent years, live streaming has prospered due to key social media platforms adopting this new type of communication. This has likely come about, as mentioned earlier, due to the rapid growth in internet users during the past year as a result of technological developments and COVID-19.As,live streaming enables users to carry out multiple actions in an online space to increase interactivity with others.
Thrivelive has always developed various affordable services to solve problems that SMEs face and focuses a lot on helping companies digitalize, be it for livestream or marketing services. Outlined below are the core features and functionalities to consider of this mobile app.
Sign Up/Login:
The sign-up process allows new users to create accounts on a platform, granting them access to its features and services through OTP and also through social media platforms. The login process allows registered users to access their accounts through valid credentials.
Shopper/Seller:
The user can register themselves either as shopper or as seller from the mobile app.
Inventory Management:
The seller will be able to add a wide range of products with high-quality images and detailed descriptions. Include product categories, filters, and search options for easy navigation that he can later display while livestreaming.
Live Streaming Integration:
Enable live streaming of product showcases, demonstrations, and interactive sessions. Allow users to view live broadcasts in real time.
Live Chat and Interaction:
Incorporate a live chat feature that enables users to ask questions, seek clarification, and interact with hosts during live streams. Provide options for liking, commenting, pin and sharing the live stream.
Order History and Tracking:
Provide users with a history of their past orders and real-time tracking information for current orders.
Interactive Chat and Q&A:
Users can participate in live chat discussions, sharing their thoughts and asking questions.
Sellers can address queries instantly, creating a sense of real-time engagement.
Payment:
The user will be able to make payments online through Stripe and also has a COD option available for users. Tracking of past payments can also be done.
Push Notifications:
Send timely notifications to users about upcoming live streams, special promotions, or discounts.
Customer Support:
It offers customer support through chat, email, or phone for any inquiries or issues users may encounter.
Success Factors:
User Engagement:
The interactive nature of live streaming keeps users engaged and encourages them to spend more time on the platform.
Gamification elements, such as live polls and quizzes, further enhance user participation.
Trust Building:
Live demonstrations and Q&A sessions build trust between sellers and users, mitigating concerns about product authenticity and quality.
Influencer Collaborations:
It collaborates with influencers and industry experts to host live streams, attracting a wider audience and leveraging the influencers’ credibility.
Social Sharing:
Users can share their favorite live streams and products on social media, expanding the app’s reach and bringing in new users.
Results:
Increased Sales:
Thrivelive experienced a significant boost in sales, attributed to the instant purchase options and the engaging nature of live streams.
User Growth:
The app attracted a diverse user base, including tech-savvy shoppers, millennials, and individuals seeking a more interactive shopping experience.
Positive User Feedback:
Users praised the platform for its innovative approach, citing the enjoyable shopping experience and the convenience of making purchases during live streams.
Challenges and Future Developments:
Technical Challenges:
Ensuring the stability of live streaming features and addressing technical glitches remains an ongoing challenge.
Competition:
The success of Thrivelive has led to increased competition in the live streaming e-commerce space. Staying ahead will require continuous innovation.
Global Expansion:
Thrivelive plans to expand its services to new markets, adapting the platform to diverse cultural and regional preferences.
Conclusion:
Thrivelive’s success demonstrates the potential of integrating live streaming with e-commerce, creating a dynamic and engaging shopping environment. By addressing challenges and staying ahead of the curve, Thrivelive has positioned itself as a leader in the evolving landscape of online retail.
